Pamdrive is one of Nigeria’s largest independent and most reputable cab booking service provider with a lot of cars currently under their business and position for an accelerated growth as Nigeria’s opportunities unfold. The project was to create a new out look for the company website and to create other graphic campaign design for their marketing strategy.

Date Created: 2019
Duration: 2years
Project Type: UI/UX Design, Graphics Design and Motion Graphics 
My Role: Graphic Designer
Collaborators: Non
Design Tools: Adobe Suite and  Figma 

The most challenging obstacle of this project was trying to design a layout that would be simple enough for the users to navigate through. I had to make sure I used colors for the marketing banners, print, Web and social media. The target audience was the main point of key to consider, an how to relate the design to them. I needed to figure out a way to create the design in a manner that would best attract new customers and investors for the company.

I had to explore various cab booking services platforms, sites, campaign designs and then decided what designs will be appropriate for the project. By using existing digital assets and streamlining communications I was able to establish repeatable and flexible design visualisation that attracted investors, new and existing customers. I made sure the designs voiced out for the company, themselves and produce the most attention throughout the design campaign. I made the bold decision of not using to many colours and used accurate colours to help the representation of the company and also used specifically chosen typeface.

 Local Market Shoppers is an online platform that brings to your doorstep fresh food products and grocery items of high quality from local markets, super markets and they also source directly from farmers to bring the quality produce directly to your table. The Project was to create the ux/ui design for their websites and the full branding design for the company.

Date Created: 2020
Duration: 1Year
Project Type: UI/UX, Branding  and Graphic Design 
My Role: Graphic Designer 
Collaborations: Non
Design Tools: Adobe Suite and Figma 

The greatest challenge in this project was trying to Modernise the design to meet both the need of urban markets produce and Farm markets produce. I had to assumed that the target audience would want to know information about the market product that the customers wants to place order for and easy to navigation through the designs. I had to consider which of the categories was important for the users to come across first and to also make sure the design represent the company.

I made sure the market produce spoke for themselves and have the most attention throughout the design. I used different images of farm products and chose colour palette that reflected the colours of the company.

As a Freelance graphic designer I have worked with different clients across the word, I was able to build a good network and learnt how to brand and market myself as a designer. It also helped me to learn about the business of design.

Date Created: 2016

Duration: Till Date

Project Type: Graphics Design,  UI/UX , Social Media  and Web Banner and Motion Graphics 

My Role: GRAPHIC  DESIGNER 

Collaborations: Non

As a freelance Graphic Designer every project and customer I gained was thought a continual building. I had to handle all aspects from finding the jobs to interacting with clients pursing them for payments. I recived some assignment begin working on them after submitting the final job only to discover that the customers no longer wants them due to a small change in their campaign. Some clients didn’t provide enough information about their want and project leaving me unsure of what am supposed to perform on the project and this consumed my time and made me spend more time on such unclear Project. 

I had to grow with my ability to be creative, got to use my creative skills on an almost daily basis. I explore new ideas and tried out new design concepts. My goal is to create eye-catching designs that are not only pleasing to look at but can also help my clients distinguish themselves from their competition. I got different types of job opportunities which made me know my worth as a designer , I had to negotiate my worth each time i took on a new client or Job opportunities. This gave me room to develop my graphic design skills and also new additional skills. I was able to learn how to keep projects on track by logical prioritization and learning how to communicate in a polished, professional manner with clients. I developed a good sense of accomplishment, graphic designers get to see their hard work on display, whether through a completed website or some product packaging, which helped me in Meeting clients specifications, I discussing my ideas with the clients early on during the brainstorming stage and explaining my reasoning behind them and made sure they understand every creative choice I made. I was able to learn how to meet up with tight deadlines.

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